The plane landed at the airport to the Malpensa, not into the city already can feel milan furniture fair atmosphere. The second day early in the morning, with the constantly close to the show, more and more signs and same the destination of the people, to always remind you: the most important furniture design of the exhibition will in the opening today.
In 1961, when the first milan furniture fair d-will, probably no one would foresee it today in the design a pivotal position, no one is going to want to see “design” will change several times and even the whole world. But all this happened. One of the most intuitive digital change can witness all this: in 1961, the number of people in milan furniture fair for 12000, and by 2010, there are 297460 people entered the furniture exhibition. At creation half a century after the history of design gradually prosperous, milan furniture fair in this year’s fifty.
The milan furniture fair put forward “50 years young” slogan, already was interpreted as a “pattern time fifty years”, and be understood as a “fifty years old of young people”, no matter what, milan furniture fair all hope in this BanBai age, still full of vigor, full of more possibilities. The next fifty years? Milan furniture fair still be able to influence the world tide of design.
All sorts of design, the city madly in love
Now that is fifty years, milan furniture fair will naturally put the size of the largest make to celebrate. From the April 12, 17 to six days time, in addition to the six regular inherent Lord exhibition, namely furniture exhibition, exhibition, office furniture decorate attic exhibition, exhibition and satellite salon European lighting the exhibition, milan’s streets and lanes and some of the most historic public buildings will arise related theme exhibitions and commemoration.
Such as milan three years the museum exhibition will be the fourth exhibition opportunities on the furniture fair, a campaign entitled “dreamworks” exhibition in here to come on stage, to commemorate those from after world war ii, created the Italian design system people, company and project. Milan to the city’s opera house, Carla square and holy fee and pull square ryder, they held to set the stage for the perspective the design concept of “small forest” light show, to restore and outstanding ancient here filled with religious means woods, and the use of modern means of science and technology, also make this historic sites with the theatre “aesthetic effects. In addition, in milan for some of the theatre, also on a sizable about design history, reflect the pioneers of the legendary design stage. The fusion of art and history design activities will be the whole milan into a design city.
In both the business and carnival and at the same time, the Italian people also have to calm side. Milan furniture fair provide a series of teaching links, and transfer the Italian industrial culture, and the world’s latest furniture design concept.
Follow, follow, improvement
Japan’s Nendo design company of 70 designers sato after big started, its design works in the 2005 milan furniture fair blockbuster, and then to the whole world, be the representative Japanese design pioneer. The milan furniture fair, Nendo company “comeback”, wish to create better results. The contribution of the works they is “iron bamboo chair”, that is, from traditional bamboo furniture from inspiration and the production process, with iron pipe is made of raw materials for the chairs. Adopt the special cutting method, “iron bamboo chair” are the edges and corners of a certain bent sleek Angle. Was named “iron bamboo chair”, and in this series seat by the Taiwan process fashion brand “Yii” produced, they hope that by the spirit of the traditional bamboo chair is injected into the contemporary design, and then to bring into the traditional in everyday life. Therefore, in the “iron bamboo chair” seat surface, you can find are made from iron take archaize old bamboo chair in that tree of net surface, really bring out the traditional life lasting appeal.
Say to the bamboo, the British famous designer David JiPei phil’s “Ninetree Village” residence is located in hangzhou, China, on the bank of the qiantang river near a large bamboo forest, it will be as Chinese elements of bamboo into the interior decoration, build a elegant chic atmosphere. Of course we want to say is not the project. In the milan furniture fair, as senior architect’s David JiPei brought his anfield cross-border “works” Piana “chair. This group of fold chair by the use of recycled polypropylene is made, close to two more screws can then fold rotation. “Piana” line is concise and full of building feeling, but are penetrating the audience found that the group chair and Italian designer Giancarlo Piretti in thirty years ago the folding design “Plia” almost the same. But some think maybe look similar, but David JiPei phil DE design concept is brand new. Also has “Plia” loyal users depending on the “Piana” for the perfect the reshaping of the product, which represents the material USES to chair a series of innovations such as details changes.
Transparent qualitative material of Japanese designer preference JiGang deren was in Tokyo for crystal brand made “crystal forest” exhibition and natural crystal chair, the in milan, he brought another group of lightsome clean furniture works “invisible light”. This group of transparent acrylic made of plastic furniture is JiGang in his work last year on the basis of the improvement. This group of style simple and colorless work seems to reflect the “zen” meaning: what also have no, but again contains everything.
Online design, stimulate the spark
The current design exhibition follows network development problem is not new. In the milan furniture fair, so long as smart phones login on official club website, to connect to preview the application, can the on-line browsing furniture exhibition relevant circumstances, and still can always get the various service and the radio traffic information. For exhibitors or not to come to of the audience, this is all great convenience, also reflected the another “design” of MiaoXiang think of opportunely.
And about more formal online design discussion, it is “Milanuncut” group for you to complete in twitter. This is a collection of experimental and collaborative a communication platform, it and furniture exhibition synchronously, transfer the latest information design industry, and gathering designer, manufacturer and design media people’s perception of experience, such as whether designer was unjust treatment of the brand, the design industry it as a media slave, stylist is there a better way to deal with business, and whether the design has lost idealism? London Zerofee designer for “Milanuncut” design a very marked the symbol, it also appears to be reminded people in the micro bo group, probably sell more surprising the wake of the thesis.